Copilot Analytics, integrated with Microsoft 365 Copilot, empowers adoption specialists, IT administrators, and business leaders to measure and optimize the usage, adoption, and impact of Copilot and its agents.
For adoption specialists, the platform provides deep insights into user engagement through the Copilot Dashboard in Viva Insights, which tracks active users, app-specific usage, and sentiment via pulse surveys.
By analyzing these trends, specialists can identify high-adoption teams, tailor training to promote features like Copilot Chat, and use the Copilot Scenario Library to share role-specific use cases, fostering peer learning and boosting engagement.
Delivering Business Value
This data-driven approach helps specialists drive a culture of AI adoption, as seen in cases where high Copilot usage correlated with a 20% increase in sales close rates. For IT administrators, Copilot Analytics offers tools to streamline deployment and ensure operational efficiency.
Through the Microsoft 365 admin center, admins can configure the dashboard, manage licenses using readiness reports, and monitor agent performance in Copilot Studio. Real-time usage data, refreshed weekly, provides visibility into app-specific activity and user-level engagement, enabling efficient license allocation and troubleshooting.
While audit logs in Microsoft Purview support compliance by tracking interactions, third-party tools like AvePoint tyGraph can enhance content sensitivity analysis, addressing governance needs.
Business leaders leverage Copilot Analytics to align AI initiatives with strategic goals. The Business Outcomes Report correlates usage with KPIs like revenue growth, revealing, for example, a 9.4% revenue increase among high Copilot users in sales. Customizable reports in Viva Insights allow leaders to assess adoption across departments and quantify productivity gains, such as reduced email processing time.
By integrating organizational data, leaders can scale AI transformation, though they must balance ROI focus with fostering innovation. Despite limitations like short data retention periods, Copilot Analytics equips stakeholders to maximize AI impact through informed decision-making and targeted strategies. For further guidance, resources are available at adoption.microsoft.com and learn.microsoft.com.
