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How Vodafone is Powering Digital Transformation with Microsoft Ai Copilots

CTO Scott Petty is in no doubt that generative AI is going to “impact all areas of our business” in a profound way.

Vodafone has extended its strategic agreement with Microsoft to roll out Microsoft 365 Copilot AI software to up to 68,000 Vodafone employees across multiple countries.

Vodafone will now integrate Microsoft 365 Copilot into most areas of its business, from customer service to product development, network management to sales and marketing.

It supports Vodafone’s strategy of becoming the best-in-class telecommunications company in Europe and Africa and Europe’s leading platform for business.

This latest Microsoft 365 Copilot deal follows the announcement of a 10-year strategic partnership between Vodafone and Microsoft signed in January 2024. Vodafone is already using Microsoft’s GenAI technology to deliver a more personalised service to customers, including supercharging TOBi, Vodafone’s online chatbot in 13 countries that speaks 15 different languages.

Some neurodiverse employees – particularly those with dyslexia – liked the software’s drafting ability and said it reduced the stress of writing documents and emails. In addition, Vodafone’s legal and compliance team found that Microsoft 365 Copilot “supercharged” their ability to draft, review, renegotiate and renew contracts. Drafting a new contract took an hour less than usual.

Commenting on the partnership, Scott Petty, Chief Technology Officer, Vodafone, said:

“Our AI journey is focusing on three areas: operational efficiency inside the organisation; rewiring the business to provide an enhanced customer experience; and unlocking growth opportunities through new products and services that we can create around generative AI.

“Copilot will help drive all three.”

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